FOUNDER Almost every problem in our global food system can be traced back to GMO's, multinational corporations, chemicals, women's oppression and war. I became a vegan peace activist to solve these problems, inspire other women to get involved, ask questions and help get the chemicals and corruption out of our food system. What we eat is the most important thing we do in life. What we feed our children becomes their future. Join me and change the world with food xo Susan Standfield-Spooner
MY BACK STORY I'm one of life's CRAZY DREAMERS and my favourite things are being outside with my kids, traveling, taking photos and meeting new people. I'm a huge recycler and buy 95% preloved items as part of my family's commitment to the circular economy. I don't eat animals, I don't spend time in malls and I might be the most optimistic person you'll ever meet.
I'm also a mum of two little kids on a mission to change the global food system into one that is healthy, regreens the planet and creates peace and prosperity for all of us including our land and ocean animals. I had my kids at age 43 and 45 because I was busy doing other stuff but this is the most important work I have ever done in life. Changing our food system is the most urgent issue and pressing news story of our time. My working life began in one of my friend's moms' commercial kitchen when I was 13 and paid my rent at university by cooking in remote Canadian bush camps feeding summer treeplanters. After receiving a Bachelor of Arts in International Politics at QUEEN'S UNIVERSITY, I hitchhiked across Australia for a year with my camera studying the PHOTOGRAPHY of James Natchwey and the Magnum photo collective. I was trying to figure out how to shoot for National Geographic when someone offered me a job in the American TV biz in the summer of 1995. When Final Draft writing software arrived in a FEDEX box from CBS, no one in the production office knew how to use it so I offered to learn it to produce the LA writer's revisions for the Vancouver crew on a Movie of the Week called 'A Dream Is A Wish Your Heart Makes' starring Annette Funicello, Dick Clark and Frankie Avalon.
Seven years later, burnt out and depressed from so many years in American TV series, VFX and commercial production, I switched to a plant diet and became a social entrepreneur in 2003 by co-founding a lucrative anti-poverty venture, the Hope in Shadows photo calendar. After that I created another social venture called THE CHILDREN's PHOTOGRAPHIC GALLERY OF KENYA that generated $60k of shared revenue with a home for disabled kids in Northern Kenya in its first 12 months. I produced a documentary film by Sam Oliver called MOJA MOJA in Vancouver + Samburu in 2004 and an art exhibit under the same name in 2005.
By then I had I moved to Nairobi and have lived and worked in Kenya, Libya and South Africa ever since. My SHINDA design studio in downtown Nairobi created a TV pilot promoting youth employment, ran art projects that taught kids about photography while I worked with companies and organizations as a brand and revenue consultant. In 2009 I got married and moved to Cape Town focussing on having a family and being a stay at home mom which wasn't to be the case for long. On February 20 2011 my husband was kidnapped from a five star hotel room in downtown Tripoli by his employer Muhammar Gaddafi. This was the start of the Arab Uprisings that inspired me as a mom of 2 young kids, to use my food background to create an alternate source of family income. In 2014 GOJIGO was born and this has been my work since. In 2016 I brought my family home to Canada for a few years to grow the business with a plan to return home to Cape Town before my Zimbabwe husband dies from another Canadian winter! Or live in the UK for a while, we did that after the kidnapping too.
When I was 17 my father told me in June my mother had 6 months to live and by Christmas she was gone. That one experience put me on a road less traveled ever since which has definitely made all the difference. If you have a dream, follow it. Life is short and full of possibility. There is always opportunity in crisis and fortune favours the bold. Never be afraid of power. Always believe in who you are even if no one else does, you are more unique than you know.
I am one of those crazy dreamers that wants to change the world and you know what - I do, and you can too.
"Whatever you do or dream you can do, begin it. Boldness has genius and power and magic in it." - Goethe